Apple Replaces Phil Schiller as Its Top Marketing Executive

Apple announced on Tuesday that its long-serving chief marketing officer, Phil Schiller, would step down and be replaced by Greg Joswiak, a prominent product marketing executive at the company.

The company said that Mr. Schiller would continue to work at the company as an “Apple Fellow” and oversee the Apple App Store, among other duties.

“Phil has helped make Apple the company it is today and his contributions are broad, vast, and run deep,” Tim Cook, chief executive of Apple, said in the announcement. He added that Mr. Joswiak’s many years of leadership at the company made him “perfectly suited to this new role.”

The move follows the departure of some prominent company leaders in the last few years, including Jony Ive, Apple’s former head of design, and Angela Ahrendts, who once served as the company’s head of retail.

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